As an entrepreneur, you wear many hats. You’re the CEO, the CFO, the salesperson, and the janitor. You have to be able to do it all, and do it well. But one of the most important hats you have to wear is that of a business development professional. Business development is all about generating new…

It’s no secret that developing strong relationships with customers is essential to driving sales and growing a business. But what’s the best way to go about creating those relationships? One approach is to think of the customer relationship as a “tunnel.” By taking specific, intentional steps throughout the tunnel – from building initial awareness all…